Compare Marketing OS
Comparisons written to survive being checked. Every page carries the date it was last reviewed, says where each claim about the other side came from, and keeps the rows where we lose.
Marketing OS vs AdAdvisor
Both put an AI on your ad account. They disagree about how much of it.
Last reviewed
Marketing OS vs Meta Ads Manager
One is where the ads live. The other is where the decisions get made.
Last reviewed
The rules these pages are written under
- Claim only what ships. Nothing in our column is a roadmap item. If it is not merged and running, it is not on the page.
- Date everything. A comparison with no review date is a claim with no expiry. Competitors ship; a page that does not say when it was checked will eventually be lying.
- Keep the losing rows. Where the other side is better, the row says so and is not dressed up. A table we win unanimously is an advertisement, and readers can tell the difference.
- Publish a correction address. Every page ends with one. If we have got something wrong about a competitor, we would rather hear it than be quoted on it.
Check a claim yourself
The free tools need no account, and one of them runs a real scan.
- AI search visibility checkerDoes ChatGPT name your business when someone asks for one nearby?
- Break-even ROAS calculatorThe return on ad spend below which every sale loses money.
- Target cost per lead calculatorWhat a lead is worth to you, before you go and buy one.
- Ad metrics calculatorROAS, CPA, CPL, CTR, CPM and frequency from one set of numbers.
- UTM builder and tag checkerBuild a campaign link that analytics will still recognise next month.